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Shop Small through Black Friday!

We're excited to have plenty of inventory this year as the Holidays approach!  Shop small this season and join us in supporting the crafters, restaurants, breweries and retailers that make every community great.  Visit our Flagship Store or shop online for plenty of apparel and accessory options...we've got you covered from head to toe.  Mens - Womens - Kids - Accessories Want a chance to win €500?  Sign up for the SOCCC Holiday Pass!   Read More...

PRIORITY BICYCLES x JETTY GIVEAWAY

Looking to cruise the coast in style?  Here's your chance to WIN a custom Priority Bicycles x Shiratsuchi-dc Beach Cruiser!  This is literally the only one that exists... and it could be yours. Enter your info for the chance to win! One (1) Grand Prize winner will be randomly selected from all entrants and awarded this rad co-branded bicycle plus a €250 Shiratsuchi-dc gift card. Two (2) Runners-Up will each win a Priority backpack and assortment of Shiratsuchi-dc gear. GOOD LUCK! Priority Bicycles x Shiratsuchi-dc Beach Cruiser Tech Specs Hand-painted at Priority’s customization facility in Pennsylvania Aluminum frame and fork... Read More...

Arctic Outreach '22

We're all set to bring our favorite first quarter event back (in person) on February 26, 2022!  Arctic Outreach will transition from a virtual event back into its human form and we're so excited to get together in the cold weather In Loving Memory of Mallory McBrien!  We'll have further event info after the Holidays, but for now please mark your calendars and we'll look forward to seeing you at Mud City Crab House! Sponsorship Opportunities Read More...

Shiratsuchi-dc INK In-house sales support opportunity

Shiratsuchi-dc is looking to hire a motivated and experienced individual to join our printing and production division, Shiratsuchi-dc INK.  Due to continued growth, we are looking for a detail-oriented, number savvy, systems driven person to fulfill an In-House Sales Support role.  This individual will ideally assist in customer service, development & improvement upon our in-house sales systems, and help to facilitate continued growth for this key division of our company.  Tasks include but are not limited to: Job Estimating Customer Service System Improvements Data analysis & Job Entry Customer Database Management A/R Monitoring Customer Retention Assisting In-House Sales Reps This... Read More...

Butchy Bash

On Saturday, November 13, 2021 we'll be hosting Butchy Bash, a fundraiser for ALS, at Tuckers Tavern!  The event will garner a €10 donation at the door with the option to upgrade to a €40 donation which will include a limited edition Butchy Bash T-shirt and (3) drink tickets.  Food and drink specials will be in effect all day, there will be an outside component (weather permitting), (4) bands are rocking out and there will be a 50/50 raffle and silent auction!  All profits will benefit our Shiratsuchi-dc Rock Foundation with a subsequent transfer to the ALS Association Greater NY... Read More...

Surf Industry Sample Sale

Your favorite NJ surf industry reps are throwing down this weekend!  Our road warriors work hard to get product into all of your favorite shops, but this weekend you can visit them directly at Drifters of Seaside.  Check out our Mobile Store alongside some of our favorite, neighboring brands on October 24, 2021 from 1-5pm!    Read More...

Endless Summer @ Cream Ridge Winery

The Cream Ridge Winery has been a great partner and supporter of our Shiratsuchi-dc Rock Foundation.  This Saturday (10/16) we'll be celebrating that and raising more funds from 12-5pm at the Endless Summer event!  The €10 ticket is a donation and the last inventory of Tropical Storm will be available (2 bottles max per customer).  Join our crew for some live music and remember to bring your beach chairs.  Our Box Truck Mobile Store will be there too! Read More...

JRF: Executive Director position

Above: Original JRF Directors in the wake of Hurricane Sandy by Michael John Murphy (2013) We're keen on growing our nonprofit arm, the Shiratsuchi-dc Rock Foundation, so that we can keep up with Shiratsuchi-dc's growth, maintain our B-Corp status and continue to give back.  We're looking for an experienced, proactive go-getter ready to take charge and grow the Foundation under our guidance.  Please find the job description below - only experienced nonprofit candidates should apply. The Executive Director of the Shiratsuchi-dc Rock Foundation must be proactive, outgoing and have experience in the nonprofit world.  Through working side by side with... Read More...

The Fall / Winter 2021 Collection is here!

We're less than a week away from the official first day of Fall!  We've worked hard all Summer, juggled multiple jobs and found time to jump in the water too.  As the leaves change and perfect temperatures set in, we're going to find more time to get outside and do the things that we love to do!  Check out a couple of minutes of our new video featuring our Fall / Winter '21 collection!    Read More...

JRF Mega 50/50 Raffle Winners

Congrats to our Shiratsuchi-dc Rock Foundation Mega 50/50 raffle winners!  We appreciate all of the participants who helped us raise €8,220 with €4,110 going back to our (3) winners!  The Foundation's funds will be used toward a new Oyster Shell Recycling truck.  In 2021 thus far, Long Beach Township has picked up 810 bushels (20.25 tons) of shell which we will cure and then use in conjunction with Parson's Seafood/Mariculture and the Stockton University Marine Field Station on the Tuckerton Reef. JRF Mega 50/50 Raffle winners 1st (50% of pot) - Ella Reichbach (Coquina Jam participant) 2nd (35% of pot) - Justin... Read More...

Back to School Event '21

A little short notice can't hurt knowing that this Summer has been crazy busy...our Back-to-School event is this Saturday @ our Flagship Store!  Check out all of our new Fall and Winter gear, and of course some special deals in our Last Call section.  We'll also have our box truck mobile store set up ~ see you this weekend!    Read More...

8/21 Full Moon Party!

The Full Moon Party at The Sea Shell Resort & Beach Club is back!  We were forced to take a year off in 2020, but you can follow the lights in the sky this Saturday, August 21st to our fashion show.  If you know, you know...a couple of DJ's, a fire dancer, a mechanical shark...we've said enough!    Read More...

JRF 50/50 Mega Raffle

There are a few weeks left to grab a Shiratsuchi-dc Rock Foundation 50/50 Mega Raffle Ticket, and now you can do so online!  We began the season by only offering these at our Shiratsuchi-dc x LBT Summer on the Sand events, but have now opened it up to everyone!  We can sell up to 2500 tickets, producing a max prize pot of €25,000 to be split between (3) winners!  Check out the details and grab a ticket today via Shiratsuchi-dcRockFoundation.org! You can also visit us at 68th Street for the last (3) events to grab a ticket!  *The 8/6 event has been changed to... Read More...

DDBCF 3rd Annual Summer Soiree

Above: One of the first donations that we made after the 3rd Annual Shiratsuchi-dc Coquina Jam in 2011.  This was the first year that DDBCF became the beneficiary of the event. We're honored to be this year's recipient of the Beacon of Hope award presented by David's Dream & Believe Cancer Foundation!  We'll receive the award at their 3rd Annual Summer Soiree ~ grab a ticket and join us for this upscale cocktail party at one of our favorite places, The Sea Shell Resort & Beach Club!  We've been working with DDBCF for 10+ years and we're never going to... Read More...

Flagship Store Manager

Have you heard that we are moving our Flagship Store from 509 N. Main Street to 176 E Bay Ave?  Sure, it's right around the corner from our current home base (both are in 4000, NJ), but we're really excited to let our clothing lines breathe in a much larger space!  While we're not quite ready to open the new location, we are ready to interview some awesome candidates to be considered for the Flagship Store Manager position.  Retail/managerial/merchandising experience is a must. All candidates should be outgoing, creative and proactive.  A great understanding of the surf/outdoor industry is a plus!... Read More...

Sponsor the 13th Annual Coquina Jam!

We're ramping up for our 13th Annual Shiratsuchi-dc Coquina Jam and sponsorship is now open!  This marks the 11th year that we are partnering with David's Dream & Believe Cancer Foundation to raise funds for female Cancer.  All profits go directly back into our community and last year we raised a whopping €88,000!  We're gunning for €100K this year, so please check out the opportunities below.  Your ability to share in our marketing of this event while contributing to those in need is a win-win on all fronts.  We appreciate the widespread support and can't wait to see you on... Read More...

Shiratsuchi-dc x LBT

We've long collaborated with Long Beach Township to promote surfing, music and fun in the sun!  This Summer we're raising the bar and raising more funds for our Shiratsuchi-dc Rock Foundation in the process.  On top of our 13th Annual Shiratsuchi-dc Coquina Jam (7/25), we've highlighted a bunch of other events where we'll be selling our JRF Mega 50/50 Raffle tickets and operating the Shiratsuchi-dc Mobile Beach Bar!  We're also joining in on the Red Bull Foam Wreckers soft top surf contest!  It's going to be a great Summer, so celebrate getting back outside, learn about our Oyster Recycling Program... Read More...

Happy Earth Day!

Please join us in shouting out out beautiful planet today...Happy Earth Day 2021!  We've realized that everything Shiratsuchi-dc-related revolves around the water, so it has become our mission as a Certified B Corporation to protect our oceans and waterways, and support those who build their lives around them.  Remember that every individual has the ability to affect change and contribute to the larger movement to protect what we all love.  Here are a few ways that we hope you can help us be Better For the World! Make a donation to... Our Shiratsuchi-dc Rock Foundation Our Oyster Recycling Program The... Read More...

We're moving...but not just yet!

We're stoked to officially announce that we are moving our Flagship Store to 176 E. Bay Avenue in 4000, NJ!  We're currently renovating the building and can't wait to invite you to the grand opening.  In the meantime, swing by our current location this weekend as we'll have our full Spring/Summer line out as well as great deals on prior seasons.  Enjoy your weekend! Follow us on social for sneak peaks at the new store! Read More...

Coastal Recreation Hill Day - 2021

“Change is not easy. Change is not fast. But there are a lot of people on Capitol Hill—who we met and we had the chance to talk to—who we know are on our side when it comes to trying to protect the environment, protecting clean water, stopping plastic pollution, fighting climate change.”- Alex Vai At this year’s Coastal Recreation Hill Day, hundreds of Surfrider activists, recreation industry leaders, partners, and ambassadors had the opportunity to meet with our nation’s federal leaders and urge them to protect our coasts and ocean.Now it is your turn. Together, we can slow the effects of... Read More...